• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

VOD Libraries More than Double in Two Years


This was a new one for me: among Motorola’s operator customers, VOD content libraries have more than doubled since 2005. And what’s even more interesting is that all the reasons for that growth (see below) are just at the beginning stages of development.

  • The window of time from movie theater premiere to VOD offering is getting shorter. Studios have barely begun to experiment with this distribution channel, but with front-movers like HDNet pushing the envelope, we’re bound to see further tinkering with the model.
  • Local on-demand content is growing. Comcast has its own local VOD team in its Eastern Division dedicated to developing exclusive local content. This isn’t content like you’d find on your local community access channel. (Visions of local transportation meetings dance in my head) It’s content like “Penn State On Demand” with interviews, instructional videos, documentaries, etc.
  • Interactive content is starting to become available. Disney has launched a VOD travel channel with Cablevision and Time Warner that includes a “Talk to Agent” feature which will generate a call from a travel rep. I have to admit, I was a bit skeptical of this idea at first, but then I started thinking about how successful home shopping channels are.
  • Standard VOD offerings are starting to lead to more advanced services like Time Warner’s Start Over application. From a technical perspective, this type of time-shifted TV represents a major accomplishment. It requires substantial video ingest capacity, greater stream count capacity, greater storage capacity, and the ability to support ultra-high concurrency rates for popular content. In crossing these hurdles successfully, we are only creating an appetite for more and more and more of these services. (Read more about the technical details and see a demo here.)

Bottom line: All of the reasons for VOD’s growth point to substantially more growth in the months and years ahead.

3 Responses

  1. […] About ← VOD Libraries More than Double in Two Years […]

  2. […] are looking at ways to differentiate their services with advanced applications. Cable has made a big push with VOD, Verizon has introduced Home Media DVR and TV widgets, and AT&T talked just today about lab […]

  3. […] is on a huge growth curve. The average VOD library size is expected to jump from under 10 TB in 2008 to over 20 TB in 2009, […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: