• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Comcast has an Online Hit


I’ve watched closely over the last 12-18 months as Comcast has adjusted its approach to online video, and I believe folks have underestimated the company’s strategy and foresight. Just as the Web video craze is exploding into the mainstream, Comcast has launched a hit with Fancast. Unlike its video attempts on the Comcast.net portal, the operator is making huge amounts of content available for free to everyone, not just Comcast subscribers, along with tools to navigate that content and promote Comcast’s other properties. And people apparently love it.

The launch of Fancast is on par, in my mind, with the Comcast Project Infinity announcement, which critically promises huge increases in on-demand and HD programming. As I’ve said before, Comcast is both hedging its bets and creating a real opportunity in the online video space. No company is better positioned to capitalize on that opportunity than one that owns the broadband delivery networks and has strong content partnerships in place. Talk about convergence.

Plus, like Time Warner, as long as video is eating up cable bandwidth anyway, it might as well be video that brings in revenue for Comcast.

Side note: Just in case you’re wondering why a Motorola blog is spending so much time talking about Comcast, remember that Motorola produces modems, set-tops, VOD technology, switched digital video technology and much more for cable broadband networks – including Comcast.

4 Responses

  1. […] AOL) and Comcast’s Fancast portal scored in ComScore’s top-ten list. Fancast was only launched in January, which makes that ranking particularly impressive. Of course, content-wise, a lot of what’s on […]

  2. […] this all equates to a huge opportunity for service providers, as Comcast clearly realized when it created an Internet beachhead with the Fancast portal. TV providers not only own the […]

  3. Useful blog post definitely a good contribution to the web.

  4. Thanks for your post friend 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: