• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

On Site at the Kagan Conference, Philly

It’s been a long day of sessions at Paul Kagan’s “Getting Personal” conference on interactive TV and targeted advertising. Here are three key messages I heard on how to move iTV and advanced advertising to the next level.

  • Operators need an effective management system, including a management interface, for both their content assets and their interactive applications and services. It must standardize across multiple delivery platforms.
  • The approach to iTV must move from a bottom-up activity to a top-down push. In other words, the operators need to be aggressive in their commitment. This isn’t grass-roots activity anymore.
  • EBIF is still exceedingly important. With all the talk of tru2way, EBIF is what will make iTV applications possible on legacy set-tops.

2 Responses

  1. […] the Kagan “Getting Personal” conference last week, I had a chance to sit down quickly with Motorola’s Mark DePietro and Ray Bontempi to […]

  2. […] all of the momentum out of the iTV movement. So some people are quite reasonably skeptical when the topic of interactive television comes up today. Fortunately the environment – from technology standards to market competition – has […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: