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Analyst Bruce Leichtman on Video in 2009

In addition to WiMAX World, Motorola has a Video User Conference going on this week. Motorola’s Therese Van Ryne interviewed analyst Bruce Leichtman on trends for 2009 and recorded the video above. Bruce talks about today’s saturated multichannel video market and what that means for service providers, as well as next year’s biggest challenge for the industry: the digital transition. Take a look.

7 Responses

  1. It’s true when he says that a lot of people with HD sets think they are watching HD when they are not.

    I’ve seen people and been to places where they do have HD-DVR’s or HD boxes, BUT they are tuned to the SD feed because they do not know any better. For example, if you have an affiliate on channel 4 (where it’s been for YEARS), and the HD version is available on channel 234, the average person is going to simply type 4 and ‘think’ that’s all there is to it. Sure if they have DirecTV it doesn’t matter, because that box will automagically show the HD feed on the same numbers. In fact where HD and SD feeds are simulcast, you can completely eliminate the SD feeds from the guide.

    Some of this confusion, along with aspect ratio changes, resolutions, and the cost of HD equipment from MSO’s are keeping the HD adoption rate at it’s 35% penetration. Otherwise if the technology was more affordable and easier to understand, the adoption rate would most likely be increased. Some users are also stuck on aging cable hardware, and might not want to spring for HD service if it only gives them 25 channels. What must come first, the content or the customer?

  2. Interesting, I didn’t realize the satellite boxes did that. Wonder why the cable operators haven’t offered something like that, i.e. if you set the box in a certain mode (if the cable installer connected it to an HD set), then when the user selects the SD channel they get the HD channel. Wouldn’t be that hard to offer something like this, and would make life simpler for the users…

  3. I didn’t either. Seems like a no-brainer configuration.

    On the other hand, if I recall right, there’s a reverse problem with Verizon’s Home Media DVR service. As in, it’s possible to cause problems by accidentally choosing the HD version of a channel rather than the SD version. If you set the main box to record the HD version of a channel (which can happen *by accident* if you ask the box to find your show for you), then the rest of the set-tops in the house can’t access the recording at all.

    Luckily Verizon has recently started supporting whole-home HD.

  4. […] this month Motorola hosted a Video User Conference in sunny San Diego, and highlights from the event are rolling in. The conference has become an […]

  5. […] Bruce Leightman mentioned earlier this month that HDTV has a 35% penetration rate in the US. That’s higher than DVRs (roughly 25-26%), but still a far cry from reaching most American TV […]

  6. […] produced this video from footage out of the Video User Conference a few weeks ago. It hammers home some of the DTV transition issues we’ve all heard before, […]

  7. […] keeps rolling in from the Motorola Video Users Conference earlier this month. Today’s clip shows several telco and cable operators talking further about HD […]

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