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Operator Plans for Mobile Broadband


Here’s an interesting turn of events. Even as cable and telecom companies gear up with 4G wireless broadband strategies, Wi-Fi continues to grow in popularity, and more operators are starting to use it to their advantage. After news of Cablevision and Comcast offering free Wi-Fi at select hotspots to home broadband subscribers, it now turns out that Verizon is contemplating a similar initiative. According to a report in the Wall Street Journal blog Digits, Verizon is working to provide free access to Boingo hotspots around the world. The Boingo service regularly costs $9.95 per month.

I spend a great deal of time at free Wi-Fi hotspots, and have been known to curse the establishment (airport, coffee shop, etc.) that charges a fee for access. The idea of bundling Wi-Fi access with home broadband service makes a lot of sense. Consumers love it, and it extends brand reach for operators. In addition, free Wi-Fi on the go truly whets the appetite for mobile broadband, which 4G technology will provide. Wi-Fi is great, but it isn’t everywhere. Not on trains, in cars, or in the bowels of many trade show convention center halls.

So what does all this mean for Wi-Fi and 4G? Just that they will likely play complementary roles in the future. And that operators are happy to take advantage of both technologies.

3 Responses

  1. […] will make select programming available online to TV subscribers in the second half of this year. Operator Plans for Mobile Broadband Even as cable and telecom companies gear up with 4G wireless broadband strategies, Wi-Fi continues […]

  2. […] the new Comcast offering is noteworthy not just because it gets cable into the wireless biz (beyond Wi-Fi), but because it shows traction for WiMAX. And with Portland already showing signs of success for […]

  3. Hi, nice post. I have been wondering about this issue,so thanks for posting. I will likely be coming back to your site. Keep up the good posts

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