• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

ISPs Add Smart Services to “Dumb” Pipes


Don’t expect the speed marketing wars or the HDTV channel race to disappear any time soon, but suddenly it seems the major operators are getting quite competitive with their other value-add services. Call it generosity or call it savvy marketing, I’m just thrilled to reap the benefit.

As a Comcast subscriber, I’ve made use of the free email accounts and free McAfee security software for years. I even used Comcast PhotoShow software (no longer available) for a while back in 2004. However, those benefits pale in comparison to more recent free service additions. Comcast, like Cablevision, has added free Wi-Fi at select train station hotspots, and, even better, Comcast announced just this week that it has signed a deal with ESPN to offer free access to ESPN360 online. Starting “in time for college football season,” I’ll be able to plug in my username and password and watch marquee sports online to my heart’s content.

The ESPN business model online is fascinating (and potentially troublesome) in that it requires a carriage agreement in order for a consumer to view the ESPN360 site. Setting that aside for now though, the concept that ISPs are adding on fantastic freebies suddenly takes us out of the realm where broadband price and speed dictate all. This is where broadband operators are hitting their sweet spot. Commodity service? Hardly. I expect we’ll see more and more experimentation where operators leverage their content relationships and technology assets (wireless, voice, etc.) to create bundles that look like anything but the plain vanilla broadband services of yesteryear.

One Response

  1. […] written before about how operators are adding smart services to their “dumb” pipes (Wi-Fi access at hotspots, ESPN360, etc.), but Paul Kapustka at Sidecut Reports handily adds WiMAX […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: