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Holiday Shopping: Spending Money to Stay Connected

Motorola’s Media Engagement Barometer found that Americans of all ages want to be connected at all times through their entertainment and communication devices – Millennials 80%, Gen Xers 78%, Boomers 78%.

And guess what. They’re willing to pay for  it.

I was reviewing data this morning on gadget spending this holiday season and came across an interesting nugget from Retrevo. The gadget search and research site conducted a study just before Black Friday this year on what consumers planned to buy, and how much they planned to spend. Keeping in mind that the study participants were gadget-inclined Retrevo site users (no doubt skewing the results in favor of CE buying), holiday budgets this year look to be surprisingly high. Roughly 20% of consumers planning to shop for electronics for the holidays said they planned to spend more than $1,000, with roughly 25% saying they planned to spend between $500 and $1,000. HDTVs were at the top of shopping lists, followed by GPS units, Blu-ray players, and game consoles.

Not only is the digital divide between generations disappearing, but the amount people are willing to spend to stay connected indicates a robust market for product and service providers in the industry. Imagine the results when the US economy rebounds further.

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