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Next Up in the Upstream Marketing Wars

Verizon has launched a new Internet service tier with upstream speeds of 35 Mbps. Although it’s only available in a bundle with other services, the upstream speed on Verizon’s FTTH network dwarfs virtually anything else available in North America. The upstream marketing wars are heating up.

Consumers still aren’t hooked on upstream speeds the way they are on downstream, but it’s only a matter of time until that changes. Not only are HD video cameras multiplying, but expectations for sharing multimedia content are evolving and will continue to evolve. Home networking is on the rise, mobile broadband is increasingly popular, and cloud services are popping up everywhere. All of those factors mean that consumers expect to be able to move their digital stuff around and access it from anywhere. And that requires both downstream and upstream bandwidth.

Even as Verizon is touting higher upstream speeds now, cable operators have their own upstream offensive in the works. Back in October, Motorola announced a new upstream card for cablecos using the BSR 64000 CMTS. The RX48 card packs 48 upstream ports in the space of the 8 upstream ports available today, and when you bond those newly-available upstream channels together, upstream Internet speeds skyrocket. In addition, Motorola has been working with several operators to make use of a DOCSIS 2.0 upstream technology. S-CDMA, which is part of the DOCSIS 2.0 spec, can be used to clean up low-spectrum frequencies and increase upstream capacity by around 50%.

2 Responses

  1. […] Return Path Posted on September 27, 2010 by Mari Silbey Managing upstream bandwidth is a critical issue for cable operators today, yet it still carries quite a bit of confusion. Now that DOCSIS 3.0 is widely deployed, there are […]

  2. […] operators need to start planning now for upgrades to address upstream capacity – even if the consumer use case takes several more years to prove itself out. Possibly related posts: (automatically generated)A […]

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