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Introducing Motorola Medios, Part One

Editor’s Note: See “Introducing Motorola Medios, Part Two to continue reading on Medios.

In a major new initiative, Motorola is today introducing a suite of software applications under the name Motorola Medios. The software products taken together provide a platform for managing media across multiple screens and rapidly deploying new TV services. That’s as simply as I can distill the Medios concept, but the functionality of the software is ever so much more sophisticated. Motorola has published several materials on Medios, including a white paper, and a video of the vision driving the initiative. For the purposes of this blog, I will focus today’s post on the theory leading to Motorola Medios, and the content/service management portion of the software suite. Stay with me. This is cool stuff.

Motorola has been talking for a while now about the Internet Era of TV, a successor to the analog and digital eras. Major elements of the Internet Era include two-way connectivity, personalization, and cloud-based delivery. Motorola organizes the broad elements of the Internet Era into Three Cs: Content, Community, and Control. More recently, Motorola has also added a fourth C to the mix: Context.

Using the four Cs as a basis, Motorola developed an architecture for managing multi-screen content and services. The architecture includes a control plane for managing devices, sessions, resources, ad insertion, and fulfillment; and a plane for asset, metadata and experiences management. Within the last plane are two software products that form a key part of the solution architecture: Medios Applications and Medios Portals.

The Medios suite uses Web-like development environments to allow service providers to move content seamlessly across consumer IP devices and introduce new services at speeds we typically associate with Internet-based offerings. The implications here are huge. Operators get dinged regularly for not upgrading the UI experience and not bringing new features to market quickly enough. In reality, operators have been a bit hamstrung by what they can deliver on legacy systems. But by creating an IP abstraction layer, operators can now take advantage of the speed and flexibility afforded by an IP-based architecture – all while leveraging existing networks and systems that provide the best mechanism for high-quality television delivery.

I am barely scratching the surface of Motorola Medios in this post. But to illustrate in part what these software products can do, I’ve included Motorola’s reference design of a UI as it exists across multiple devices. It’s only a still image, but I promise there is much more coming from the floor of The Cable Show next week. More info, photos, and video of Motorola Medios to come.

27 Responses

  1. […] a new software platform and a server line that plays into emerging cross-platform TV strategies. "Medios" is the name of a new family of management software tools from Motorola designed to help operators […]

  2. Wow talk about heavily gen-y influence. Your content anywhere, social aspects ie) what your friends are watching, and a colorful “reference” design. As a side note, I’ll take that channel map please (where the HD channels are on the lower numbers vs. the higher numbers).

    Looking forward to seeing more from the Cable Show.

  3. […] content management. Motorola’s Buddy Snow talks about what operators are clamoring for in the new era of television: rapid service evolution, differentiated user experiences, personalization, and multi-screen […]

  4. […] is out there, but it’s unclear how much value it provides to operators. If operators truly want a multi-screen strategy, Tru2way doesn’t […]

  5. […] purposes of this post, I am highlighting one excerpt that talks specifically about Motorola Medios. Introduced in May, Medios hits on several complicated concepts. This excerpt is one more window into what the […]

  6. […] Medios suite of software solutions for content distribution across multi-screen environments and advanced on-demand […]

  7. […] Fixed-Mobile Convergence, HDTV, IP, IPTV, Internet, Motorola News, TV, Video, software « Introducing Motorola Medios, Part One The Future of Video… in a Video […]

  8. […] content to multiple screens, and rapidly introducing new content-based services. (Hence the reason Motorola introduced Medios in May) The major players in the industry know this. The question is who will move fast enough to […]

  9. […] AT&T has some pretty cool news out today with the announcement of U-verse Mobile 2.0 for the iPhone. The new mobile app not only lets U-verse TV subscribers program their DVRs, it also allows users to download certain TV shows to their mobile phones. (The cache-and-carry approach) There are limitations, of course. Downloads only work over Wi-Fi, and there’s no word yet of an Android version of the app. (Where’s the Android love?) Still, AT&T has made a definite step in the right direction. And the new U-verse app is another data point supporting the TV-provider trend toward multi-screen video delivery. […]

  10. […] Live Learning Series. Much of the presentation covered familiar ground: the shift to the Internet Era of Television, multi-screen opportunities with IP delivery, and the need for rapid development of new TV […]

  11. […] it’s also a good thing that providers are continuing to up their game. The more providers can manage the TV experience effectively for consumers, making it easy to get everything they need from one service, the more they can make a compelling […]

  12. […] doesn’t support the upgrades operators would like to make. Motorola is proposing a way to create an IP abstraction layer so that MSOs can update their user interfaces in the cloud, without having to worry about getting […]

  13. […] conversation around multi-screen delivery has progressed since Medios was first launched back at the Cable Show in the US. Broadly defined, Motorola Medios is a suite of software products that together create a […]

  14. […] thing is, the providers are paying attention. It’s why there’s been so much interest in Motorola’s Medios suite of software. There’s still a lot of work for providers to do, but they know what that work is, and why it […]

  15. […] be a micro-level headend environment behind a transparent window. The on-site headend will power Motorola Medios demos with features including multi-screen merchandising, a content recommendation engine, and […]

  16. […] in 2009, video-optimized CDNs were a big focus in 2010, as well as video asset management. Many companies are telling similar stories, emphasizing for me how important execution will be in […]

  17. […] that amid the Motorola quarterly earnings news was an interesting line item on Verizon implementing Motorola Medios software for cross-platform video sharing. Here is what the press release stated: [Motorola] Supported […]

  18. […] screen. So far the two approaches are radically different, but rest assured,Verizon and Comcast are converging on the same goals. Here’s a little comparison of what you can do […]

  19. […] no wonder the cable industry is moving to integrate OTT video. Netflix, connected TVs with app stores, and retail OTT boxes are all gaining prominence in […]

  20. […] for the Medios suite of software and services. Note that the structure has not changed from the diagram made public in May, but some of the details have, including the addition of some product-specific names where before […]

  21. […] location independent converged future, cloud-based management software has to be in place (such as Motorola’s Medios suite). Now, the debate is around what to do with that content. How should it be packaged and […]

  22. […] It’s not because they want to save on storage, but rather because they want an easier way to enable multi-device access. TV Everywhere initiatives marked the start of cable multi-screen delivery services, but the idea […]

  23. […] showed up with a reference EPG back at the Cable Show in 2010, but that’s as far as the company had ventured into the guide world until this fall. Now, […]

  24. […] Motorola Medios MultiScreen Service Management Software Suite helps service providers automate and simplify video management and delivery, content marketing, […]

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