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Introducing Motorola Medios, Part Two

Editor’s Note: See “Introducing Motorola Medios, Part One” for the first post on Medios

Still have questions on Motorola Medios? Consider this part two of the introduction to Motorola’s new software suite. Below is a question-and-answer session with Motorola Senior Director Buddy Snow. My questions. His answers. Enjoy.

Q&A with Motorola Senior Director of Solutions Marketing Buddy Snow

There seem to be a lot of parts and pieces to Motorola Medios. Can you define very briefly what’s included in the software suite?

The heart of Motorola Medios right now is software for content and service management. If that technology sounds familiar, it comes out of the Motorola acquisition of Leapstone a few years back. However, we’ve taken significant steps forward with the Leapstone technology. We are also building a framework that will act as an interface between devices (set-tops, gateways, etc.) and the content and service management modules within the software suite. The point of the framework is to pull everything up into the cloud so that consumer devices aren’t responsible for the heavy lifting involved with personalization and contextual content delivery.

Is Motorola going into the Guide business?

Motorola is not going into the Guide business. We’ve created a reference design of an EPG to illustrate what Motorola Medios can do, but we work very closely with partners who are in the Guide business, and we are not getting into that game. The point is to show how our IP platform can be used to create a consistent UI across devices and to add and manage content and features in almost a modular fashion. The reference design is our chance to put a face on the back-end functionality that Medios brings.

How does this new solution help advance the FCC’s goal of fostering continuing video device innovation?

Motorola Medios shares the FCC’s vision of bringing IP into the home, which we agree will be a key driver of continuing device innovation. Motorola’s Medios software is based on open standards like IP, and is modular, making it a very flexible and interoperable solution.

And our software is very open. Motorola has solutions at every point along the video delivery system, but if an operator just wants content management, the Medios software will work with non-Motorola technology, including set-tops, DRM solutions, and network infrastructure equipment. We think we’ve got the best answer in each of those areas, but our customers do not have to be tied to Motorola in other ways in order to take advantage of Medios.

What is available to buy today, and what’s the timeline for the entire suite of products?

The first modules for content and service management are available today, and we’re in conversations with a number of our customers about those software products. The bigger promise of Medios, including the framework described earlier, will evolve over time.

8 Responses

  1. […] is moving toward IP, which allows for access to more content, a better multi-screen strategy, and faster deployment of new software and services. In short, the pay TV operators are bringing the good stuff from the Internet to their own […]

  2. […] shift, but most will take an evolutionary approach to introducing IP. The good news is that by moving the application environment into the cloud, it’s possible to distribute content and services across multiple types of network equipment. […]

  3. […] recently launched, for example, its multi screen service management solution, Motorola Medios which supports this consumer expectation. The feedback about Medios to date has been very […]

  4. […] Motorola Medios, Part One Posted on May 5, 2010 by Mari Silbey Editor’s Note: See “Introducing Motorola Medios, Part Two“ to continue reading on […]

  5. […] of Television, multi-screen opportunities with IP delivery, and the need for rapid development of new TV applications and services. However, the story has also evolved. David Grubb covered three separate areas where cable […]

  6. […] EPG dilemma first by laying out the goals of a program guide, and then suggesting strategies for evolving the EPG to meet those objectives. Here’s an excerpt from his slide deck. In a word, the answer to the […]

  7. […] Jump to about the 1:15 mark of the video above to skip some of the intro stuff. And if you need a primer on Medios, check out this Q&A. […]

  8. […] been showing off a reference UI for the TV since The Cable Show back in May. The demo got a few updates at IBC last month, and now at SCTE it’s gone through […]

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