• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

What Comcast Plus Clicker Means

It’s a bizarre day when a major cable operator turns over content assets to a third party, but that’s what Comcast has effectively done by opening up its on-demand listings to the online TV guide provider Clicker. I believe that operators should do everything in their power to promote VOD content, but it still surprises me to see Comcast support another company’s aggregation role. I consider it a good sign, and one that shows the MSO is serious about making its high-value content more searchable and more visible in an increasingly IP world.

The cable industry as a whole knows it needs to prioritize improvements in the electronic program guide experience. However, that goal is complicated by the wide range of technologies deployed across cable systems, and the fact that legacy equipment doesn’t support the upgrades operators would like to make. Motorola is proposing a way to create an IP abstraction layer so that MSOs can update their user interfaces in the cloud, without having to worry about getting older set-tops to host a new guide experience. It’s a way to inject IP into the equation without sacrificing the hardware investments operators have already made. Hopefully it’s also a way to get EPG evolution moving at a faster clip.

One Response

  1. […] to Solve the TV Guide Problem Posted on September 1, 2010 by Mari Silbey There is general industry-wide consensus that something must be done about the TV electronic program guide (EPG). Just like the printed TV […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: