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IBC Round-Up

The IBC show starts this week in Amsterdam, and the official conference blog is up and running. Here’s a round-up of some of the recent posts. Sounds like we’re in store for a lot more 3D TV talk in the coming days.

3DTV: Positive Cinema Experience Critical To At-Home Success

“…we found that 11% of people are somewhat or very likely to buy a 3DTV during the coming year. This may not sound a lot but it’s not bad for a newly launched technology. What’s interesting is the impact of previous 3D experiences on buying intentions. In total 60% of Americans say they have seen a 3D movie at the cinema, and a quarter say they have been very impressed with the quality of the 3D experience. Those people are four times more likely to buy a 3DTV than people who say they were not impressed with 3D at the cinema. This may not be surprising, but it demonstrates the importance to the industry of continuing to improve the 3D experience in the cinema in order to meet its overall goal of bringing 3D to the home viewer…”

ESPN reveals lessons from FIFA World Cup

“Broadcasters cannot rule out the possibility of producing 2D and 3D content simultaneously using the same camera positions. While this could prove difficult for large scale events like NFL (American) Football, there are sports that may be suited to this kind of approach. That is the view of Kevin Stolworthy, Senior Vice President, Technology at ESPN, who along with the rest of his team are pondering the lessons learned from producing and distributing multiple live 3DTV sports events this year…”

Natural Interaction and transformation of the living room experience

“Imagine sitting on the couch in front of your TV with family and friends, using only your arms and palms as multi-touch interaction devices. No remote, mouse, keyboard or cables. You can organize pictures, explore maps, operate menus, browse your music collection, scan through movies, surf the web, and play video games from the comfort of your couch in a natural, intuitive way…”

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