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KDDI Uses Smartphones to Make TV Interactive

KDDI is a Motorola customer that has been innovating with fixed-mobile convergence services for years now. In its latest venture, the Japanese operator is showing off an interactive mobile app that lets users point to a product on TV to bring up more information on their mobile phones. Kind of like Shazam for television. There’s no word on how the technology works (or if there is, it’s in Japanese), so it’s unclear what type of image recognition is used and how many on-screen products the app is really able to recognize. But certainly the new concept fits in well with other KDDI initiatives to bridge the TV and mobile experiences. It’s also an interesting twist on the old scenario of how to buy Jennifer Aniston’s latest fashion accessory.

Check out the KDDI video over at Engadget to see how the “smARt” TV concept works. It’s a great demo, though I wonder: Couldn’t they have come up with a better product to show off than ketchup?

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