Monetization is still the defining topic of conversations around IPTV. The market is evolving rapidly as each player in the IPTV ecosystem looks to drive revenue in the space.
What has been central to each discussion around monetizing IPTV is the need for strong partnerships and skillful collaboration. The complexities of IPTV are driving each stakeholder out of its comfort zone and making them lean more heavily on their partners than ever before.
The industry has been charged with bringing the linear world of broadcast television and the internet together seamlessly on a single screen profitably and that is tremendous challenge. How the industry approaches this challenge will determine how fast IPTV services grow and what players make the most of this opportunity.
In listening to discussions on day two of IP&TV World Forum, it is clear the industry needs to develop a service that is beneficial to all customer groups including infrastructure vendors, operators, users, advertisers and content owners. This will be the cornerstones of businesses that are built to last.
Each stakeholder in the IPTV market is like a bead on a string, one must follow and complement the other. Without this kind of close working relationships, you will get a silo’d and inflexible service that is ultimately very hard to monetize.
If cooperation and collaboration are going to drive revenue then at Motorola we need to be the best partner that we can be. We play a strong role in the IPTV ecosystem so that our partners can deliver the services that end users want. It is a complex environment that we are striving to simplify for partners and allow them to focus on the core of their businesses, seeing the right content delivered to the right customers.
Filed under: IPTV |