• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Sneak Peek Into the 2011 Cable Show

We’re busy gearing up for the 2011 Cable Show and several big announcements next week. While we can’t reveal them yet, we can offer you a few hints.

Last November we released our 2010 Media Engagement Barometer research, an independent global study of video consumption habits among 7,500 consumers in 13 markets.  Our research showed a few interesting things:

  • 60% were interested in TV service that can make recommendations.
  • 39% watch mostly scheduled/ live TV
  • 40% of respondents use social networks, chat technology or email to discuss a TV show while watching it

Then, just last month we hosted a series of focus groups with consumers in the New York, NY and Los Angeles, CA metro areas to discuss their TV-related experiences.  Consumers expressed a desire to:

  • More easily find and better organize content, such as TV shows and movies;
  • Greater flexibility for when, how and where TV is consumed;
  • And better access to news and gossip about their favorite shows and actors.    

What similarities do you see here?  Do these findings reflect what you’re seeing in the market and things you would like to be able to do while watching TV in your own home? 

We’re excited about the impact of social media and the proliferation of mobile device usage merging with TV viewing habits.  Based on this, any guesses as to what we might be highlighting at the show?  Come see us in booth #609.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: