As you likely saw yesterday, Motorola Mobility launched two significant products, Motorola Televation and the Medios Xperience platform. Both offerings seek to upgrade consumers’ TV watching experiences by offering greater flexibility and ease-of-use, although in very different ways.
You might be asking yourself why this matters and if consumers will really adopt such services.
According to our 2010 Media Engagement Barometerresearch, Americans watch an average of 21 hours of video content a week and about 86 percent pay for TV service. 40 percent of respondents use social networks, chat technology or email to discuss a TV show while watching it. Furthermore, in May 2011, Motorola Mobility conducted focus groups with consumers in the New York and Los Angeles metro markets. In many cases, consumers liked the idea of watching live TV somewhere other than a traditional family room and felt it would allow them to spend more time with loved ones if they had the ability to watch different programs in the same room.
We understand that consumers demand more viewing flexibility from their video subscription services – essentially TV beyond the TV. And, as our recent focus groups clearly demonstrate, consumers want to be able to personalize their TV-watching experience and have the greatest flexibility in where and when they watch content. Consumers are demanding these enriched TV experiences across multiple screens, and it has to be easy and cost-effective.
Do you agree? Would you use Televation and Medios Xperience in your home? Come see live demos of both these products at The Cable Show, booth #609, and tell us what you think.
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