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EastLink Brings All MPEG-4 HD Services to Consumers

Bandwidth intensive services like high-speed Internet, HDTV and 3DTV continue to put a heavy strain on networks.  That is no longer an issue for EastLink, Canada’s largest privately held Cable company, who will now be able to increase high definition (HD) services for its customers. EastLink will now incorporate MPEG-4 video compression technology in all of its broadcast and on-demand HD services.  This major step is a first in the industry and solves bandwidth requirements for EastLink, especially as more services migrate to HD and 3DTV. EastLink deployed the Motorola SE-6601 Encoder to offer MPEG-4 encoding along with two HD set-tops, the DCX3400-M and DCX700-M. These set-tops allow for the migration of HD broadcast and on-demand services to MPEG-4, again saving bandwidth without sacrificing the user experience or picture quality. 

The Motorola SE6000 line of Encoders includes our patented perceptual video processing technology that selectively attenuates details in an image, leading to improved compression efficiencies. Additionally, through integrating the Motorola CAP1000, EastLink can now benefit from more advanced capabilities like ad insertion, rate shaping and simultaneous channel substitutions.

The move to provide all HD services in MPEG-4 allows EastLink to free-up the bandwidth needed to easily support the first steps to IPTV delivery. Read more in today’s announcement.

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